Video is quickly emerging as one of the most valuable content types in the world.
Around 85% of all internet users in the US say they watch video content monthly (on a range of devices).
Demand for video content in all of its forms is increasing. Today, video plays a part in many daily activities, from communicating with team members via video conferencing to learning from video webinars.
Around 54% of consumers even say they’d like to see more videos from brands.
With the desire for video increasing on a massive scale, now is the perfect time for all businesses to start reconsidering how they can add visual content into their operations.
Today, we’re going to look at some ways you can leverage video content to improve your business profitability.
Video Converts More Customers
Video is a powerful tool for offering your customers an insight into how your products and services work. For years, video has been gradually gaining more attention as a tool for promoting businesses.
Since the 2020 pandemic, video has also emerged as a valuable alternative for face-to-face interactions when customers need help understanding the benefits of a product.
87% of companies already use video as a marketing tool, and around 88% say that videos generate an excellent return on investment.
Whether you choose to spend your cash on informative how-to videos, or you just want animations to introduce your brand and company personality, you can unlock incredible benefits with the right content.
Videos can build brand awareness, offer insights into your product features and capabilities, and simply strengthen bonds with customers.
According to some studies, video marketers also get around 66% more qualified leads per year on average.
There are many ways you can get started, from sharing videos on social media to producing product videos for your store pages.
Video Strengthens Brand Reputation
Video is great for capturing customer attention and boosting brand awareness.
Around 93% of companies say they’ve landed new customers thanks to videos on social media.
However, the right content can also do a lot more than simply let your customers know your brand exists.
Video content is often as close as we can get to have face-to-face discussions with customers on the web. Through video, you can showcase your brand’s unique values and develop a tone of voice for your company.
Behind-the-scenes content and insights develop credibility, while how-to guides showcase your thought leadership.
Video is a highly emotional form of content that’s more likely to engage your customers than a standard written blog post or eBook.
Promotional videos even create more confidence in your products. 57% of customers say video gave them the push they needed to buy a product online.
It’s much easier to understand how a product works when you’ve seen it in action.
Search Engines Love Video Content
Videos can significantly increase the time spent by visitors on your website, boosting your credibility in the eyes of search engines like Google.
According to one study, you’re 53% more likely to show up on the first page of Google if you have a video embedded in your site. Since Google owns YouTube, a strong presence on YouTube can boost your SEO even further.
Like most content marketing strategies, you’ll need to ensure your video content is well-optimized for the search engines to leverage the best results.
This often means using keywords in your descriptions and meta-tags and ensuring that your video works well on mobile platforms.
However, if you can use video correctly, Google should reward you by giving you a better ranking online and boosting your visibility to other viewers.
Estimates suggest that by next year (2022), around 82% of all internet traffic will come from video downloads and streaming.
Video can significantly boost the performance of your other marketing strategies for SEO. It also enhances other promotional campaigns, like social media marketing and email.
Video Helps Retain More Customers
There are a lot of reasons why customers love video content. Videos are often more engaging than blogs or articles, and they require very little cognitive effort from your customers.
Video is also an excellent way to make complicated concepts simpler.
When you’re selling a more complicated product, like technology, or you want to show off what makes your business unique, video gives you an excellent way to explain yourself.
Using how-to videos is a perfect way to ensure that customers can leverage the best benefits from your products. Videos can also give customers peace of mind in the form of testimonials and reviews.
Many consumers today are better equipped to learn with visual content than written guides.
Producing videos ensures that your customers have more ways to learn about your solutions and how they work.
Video is a common part of the SaaS onboarding process. For instance, studies show that around 8 out of 10 users have purchased a piece of software after seeing a brand’s video.
Video Supports Team Efficiency
Video isn’t just an excellent tool for improving customer experience – it can help make your team more efficient.
When your team fully understands your product and how it works, they can give faster solutions to clients, improving profitability.
Rather than having to train your employees through one-on-one classes and consultations every time your business or product gets an update, you can use video to keep teams informed.
Video can form a crucial part of the recruitment process, teaching important staff skills rapidly to contribute to the business bottom line faster.
Video can even be a great way to attract top talent to your team when you’re recruiting. A video is much more likely to give potential candidates an insight into your business and company culture than a basic written job description.
You can track down the best possible employees through video and train them quickly to deliver an excellent customer experience.
Your Competitors Are Already Using Video
The chances are that your competitors are already using video to connect with your target audience – even if you’re not.
Video consumption on the internet is growing at an incredible rate, whether your clients are watching Reels and Stories on Instagram or checking out product “How to” content.
If you’re not already investing in video to entertain, engage, and convert your customers, then you could risk losing their attention to a more versatile business.
Fortunately, video content is now more affordable and easier to create than ever. Now is the perfect time to strengthen your relationship with your audience and boost brand awareness through video creation.
